學歷　國立政治大學資訊管理系博士

專長　服務科學、服務體驗、顧客期望管理、電子商務、文字探勘、資訊管理

任教　品牌管理專題、資料庫管理、資訊科技

電郵　yhhsiehs@nutc.edu.tw

分機　6768

 

 

經歷｜教職

國立虎尾科技大學企業管理系副教授

淡江大學資訊管理學系副教授

淡江大學資訊管理學系助理教授

嘉南藥理科技大學資訊管理系助理教授

 

經歷｜行政

國立虎尾科技大學圖書館資訊服務組組長

 

經歷｜業界

鼎新電腦研發工程師

 

榮譽｜

淡江大學103學年度優良導師

淡江大學102學年度教學優良教師

2011年International Joint Conference of Service Sciences最佳論文獎

2010年International Journal of Service Science, Management, Engineering, and Technology最佳論文獎

服務科學學術研究獎-博碩士論文獎 2010 年博士論文組優等

 

榮譽｜專業證照

The Certificate in EMI Skills (劍橋大學)
MCTS: Microsoft SQL Server 2005
英語多益檢定

 

榮譽｜指導學生

指導大專學生參加2021第九屆「2021 Linker 無限可能-全國大專 院校創意行銷與創業競賽」(行銷文案企劃組)榮獲最佳整合應用獎

指導大專學生參加2021全國技專院校 i-Life 創新服務企劃競賽 (創新創業組)榮獲季軍指導大專學生參加2019第24屆全國大專校院資訊應用服務創新競賽入圍決賽第二名

指導大專學生參加2019第24屆全國大專校院資訊應用服務創新競賽入圍決賽

指導大專學生參加2018第23屆全國大專校院資訊應用服務創新競賽入圍決賽

指導碩士生榮獲106學年度溫世仁服務科學論文獎碩士組優等獎

指導大專學生參加2016全國雲端APP行動創意應用競賽第一名

指導大專學生參加2016第20屆全國大專校院資訊應用服務創新競賽入圍決賽

指導大專學生參加2015第二屆全國跨域創新設計展演競賽嘉獎

指導碩士生榮獲103學年度溫世仁服務科學論文獎碩士組佳作獎

指導碩士生榮獲102學年度 TOPCO崇越論文大賞優等獎

指導碩士生榮獲102學年度 科技管理論文獎佳作獎

指導碩士生榮獲102學年度溫世仁服務科學論文獎碩士組特優獎

指導大專學生參加2012第17屆全國大專校院資訊應用服務創新競賽入圍決賽佳作

指導大專學生參加2011全國行動網路創意競賽第一名

指導大專學生參加2011第16屆全國大專校院資訊應用服務創新競賽入圍決賽

 

研究｜期刊論文

Wei-Lun Chang, Li-Ming Chen and Yen-Hao Hsieh, “Online to offline social interaction on gaming motivations,” Kybernetes: the international journal of systems & cybernetics, 52(12), pp. 3508-3525, 2022. (SCI)

Yen-Hao Hsieh and Xin-Ping Zeng, “Sentiment Analysis: An ERNIE-BiLSTM Approach to Bullet Screen Comments,” Sensors, 22(14), pp. 5223, 2022. (SCI)

Yen-Hao Hsieh and Ya-Ting Lo, “Understanding Customer Motivation to Share Information in Social Commerce,” Journal of Organizational and End User Computing, 33(6), pp. 26, 2021. (SSCI) (國科會推薦期刊)

Yen-Hao Hsieh and Soe-Tsyr Yuan, “Toward a theoretical framework of service experience: The case of the exhibition industry in Taiwan,” Total Quality Management & Business Excellence, 32(5-6), pp. 511-527, 2021. (SSCI)

Yen-Hao Hsieh and Szu-Chieh Chen, “A decision support system for service recovery in affective computing: An experimental investigation,” Knowledge and Information Systems, accepted and forthcoming, 2020. (SCI)

Yen-Hao Hsieh and I-Chun Chuang, “Evaluation of Key Factors for Service Experience: A Comparison of Tourism Factories and International Tourism Hotels,” Tourism Economics, 26(3), pp. 404-436, 2020. (SSCI)

Yen-Hao Hsieh and Yun-Hsuan Chou, “Modeling The Impact of Service Innovation for Small and Medium Enterprises: A System Dynamics Approach,” Simulation Modelling Practice and Theory, 82(March), pp. 84-102, 2018. (SCI)

Yen-Hao Hsieh and Shu-Yu Yeh, “Modeling dynamic service recovery strategies: a signaling game approach," Kybernetes: the international journal of systems & cybernetics, 47(5), pp.888-919, 2018. (SCI)

Yen-Hao Hsieh and Yun-Hsuan Chou (2018). Modeling the impact of service innovation for small and medium enterprises: A system dynamics approach. Simulation Modelling Practice and Theory. 82(M), 84-102. (SCI)

Yen-Hao Hsieh and Wei-Ting Chen, “Measuring The Value Variation of a Service System: A Markov-Switching Model Estimation,” Journal of Business & Industrial Marketing, 32(8), pp. 1159-1171, 2017. (SSCI) (國科會推薦期刊)

Yen-Hao Hsieh and Soe-Tsyr Yuan (2016). An Application of Technology-Based Design for Exhibition Services. International Journal of Quality and Service Sciences. 8(4), 498-515.

Yen-Hao Hsieh and Soe-Tsyr Yuan (2015). CAN CUSTOMER EXPECTATIONS BE MEASURED IN REAL TIME?. International Journal of Information Technology & Decision Making. 15(1), 119-149. (SCI)

Yen-Hao Hsieh and Soe-Tsyr Yuan (2015).An Innovative Approach to Measuring Technology Spillovers in Service-Dominant Logic. Kybernetes: the international journal of systems & cybernetics. 44(2), 202-219. (SCI)

Yen-Hao Hsieh, Soe-Tsyr Yuan and Hsiao-Chen Liu (2014). Service Interaction Design: A Hawk-Dove Game Based Approach to Managing Customer Expectations for Oligopoly Service Providers. Information Systems Frontiers. 16, 697-713. (SCI)

Yen-Hao Hsieh, I-Hsuan Chen and Soe-Tsyr Yuan (2014). FCM-Based Customer Expectation-Driven Service Dispatch System. Soft Computing. 18, 359-378. (SCI)

Yen-Hao Hsieh, Yu-Ting Lin and Soe-Tsyr Yuan (2013). Expectation-based coopetition approach to service experience design. Simulation Modelling Practice and Theory. 34(M), 64-85. (SCI)

Yen-Hao Hsieh (2011). A Dynamic Model of Service Recovery. Journal of Convergence Information Technology. 6(1), 391-400. (EI)

Yen-Hao Hsieh, Soe-Tsyr Yuan and Ruei-Lin Guo (2011).A PSO-based intelligent service dispatching mechanism for customer expectation management. Expert Systems with Applications. 38(1), 12128-12141. (SCI)

Yen-Hao Hsieh and Soe-Tsyr Yuan (2010). Design of the Customer Expectation Measurement Model in Dynamic Service Experience Delivery. Pacific Asia Journal of the Association for Information Systems. 2(3), 1-19.

Yen-Hao Hsieh and Soe-Tsyr Yuan (2010). Using System Dynamics to Analyze Customer Experience Design. International Journal of Service Science, Management, Engineering, and Technology. 1(3), 83-98.

Yen-Hao Hsieh and Soe-Tsyr Yuan (2010). Modeling Service Experience Design Processes with Customer Expectation Management: A System Dynamics Perspective. Kybernetes: the international journal of systems & cybernetics. 39(7), 1128-1144. (SCI)

 

研究｜研討會論文

Yen-Hao Hsieh and XinYun Zhuo, “Factors influencing consumer purchase behavior toward live streaming commerce,” the 2018 Americas Conference on Information Systems (AMCIS 2021), Virtual Conference, Aug. 9-13, 2021.

Yen-Hao Hsieh and Ya-Ting Lo, “Exploring consumers’ sharing personal information behavior on social commerce sites,” The 21st International Conference on Electronic commerce (ICEC 2019), Busan, Korea, July 3-5, 2019. (ACM)

Yen-Hao Hsieh, Design and characterization of a privacy-based service sustainability measurement mechanism,”The 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, June 26-30, 2018

Yen-Hao Hsieh, Hsiao-Hsuan Chiu and Wei-Lun Chang, “Examining the Determinants of Valuable Customer Experiences in O2O Commerce Contexts,” the 2018 Americas Conference on Information Systems (AMCIS 2018), New Orleans, Aug. 16-18, 2018.

Yen-Hao Hsieh, Ya-Ting Lo and Leng-Heng Chang, “The Influence of C6stomer's Sharing Behavior in Social Commerce,” the 2017 Americas Conference on Information Systems (AMCIS 2017), Boston, Aug. 10-12, 2017.

Yen-Hao Hsieh, Chien-Wen Hung and Leng-Heng Chang, “A RFM-based Service Recommendation System for Social Commerce,”5th International Conference on Serviceology (iCserv 2017), Vienna, Austria, July 12-14, 2017.

Yen-Hao Hsieh and Wei-Ting Chen,“Using a Markov-switching approach to modelling value co-creation,” The 18th International Conference on Electronic commerce, (ICEC 2016), Suwon, Korea, August 17-19, 2016.

Yen-Hao Hsieh and I-Chun Chuang, “Examining the Key Influences of Hotel Experiences Using Analytic Network Process,” International Conference on Hospitality, Leisure, Sports, and Tourism – Summer Session (HLST-Summer 2016), Kyoto, Japan, July 12-14, 2016

Yen-Hao Hsieh, Szu-Chieh Chen and Yi-Chun Chuang, “Applying Affective Computing to Design a Decision Support System for Service Recovery,” the 2015 Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, Aug. 13-15, 2015.

Yen-Hao Hsieh and Yi-Chun Chuang, “The Key Successful Factors of Customer Service Experience,” the 2015 Americas Conference on Information Systems (AMCIS 2015), Puerto Rico, Aug. 13-15, 2015

Yen-Hao Hsieh, “A Systematic Framework of Value Co-Creation Modelling in Service Systems,” The 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, July 6-9, 2015.

Yen-Hao Hsieh and Su-Yu Yeh, "A Game Theory-Based Service Recovery Mechanism," The 20th Americas Conference on Information Systems (AMCIS 2014), Savannah, USA, Aug. 7-9, 2014.

Yen-Hao Hsieh and Chien-Wen Hung, "Service Mining: The Design of a RFM-Based Service Recommendation System," The International Conference on Service Sciences and Innovation 2014 (ICSSI 2014), Taipei, Taiwan, June 4-6, 2014.

Yen-Hao Hsieh, "Designing a Service Innovation Measurement of SMEs," 15th International Conference on Human-Computer Interaction (HCII 2013), Las Vegas, Nevada, USA, July 21- 26, 2013. (EI, CCIS)

Yen-Hao Hsieh and Soe-Tsyr Yuan, "The Roles of Customer Expectation and Emotion in Service Experience," The 18th Americas Conference on Information Systems (AMCIS 2012), Seattle, USA, Aug. 9-11, 2012.

Wei-Lun Chang and Yen-Hao Hsieh, "Service Mining: Concept and Opportunity," The 18th Americas Conference on Information Systems (AMCIS 2012), Seattle, USA, August 9-11, 2012.

Wei-Lun Chang, Yen-Hao Hsieh and Pei-Hung Hsieh, “Service Mining: Technology, Management, and Application,” 2012 International Association for Management of Technology (IAMOT), Hsinchu, Taiwan, March 18-22, 2012.

Yen-Hao Hsieh, “A Framework for Customer Involvement-Based Service Recovery Design,” (ICIMS 2011), Singapore, Sep. 16-18, 2011. (Thomson ISI)

Yen-Hao Hsieh and Soe-Tsyr Yuan, “Evaluating a Mechanism for Measuring Customer Expectation in Real-Time Service Contexts,” The 2011 International Joint Conference of Service Sciences (IJCSS 2011), Taipei, Taiwan, May 25-27, 2011.

Yen-Hao Hsieh, “A System Dynamics Approach for Modeling Service Recovery,” The 8th International Conference on Information Technology: New Generations (INTG 2011), Las Vegas, Nevada, USA, April 11-13, 2011. (EI)

Yen-Hao Hsieh, Soe-Tsyr Yuan and Hsiao-Chen Liu, “Hawk-Dove Game Based Interactive Design to Manage Customer Expectation,” the 14th Pacific Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan, July 9-12, 2010.

Yen-Hao Hsieh and Soe-Tsyr Yuan, “A S-D Logic based Approach to Input-Output Analysis for Technology Spillover,” IEEE Hawaii International Conference on System Science (HICSS-43), Hawaii, USA, January 5-8, 2010. (EI)

Yen-Hao Hsieh and Soe-Tsyr Yuan, “A Quantitative Approach to Measure Customer Expectation for Service Innovation within Service Experience Delivery,” The 11th International Conference on Electronic commerce (ICEC 2010), Taipei, Taiwan, August 12-15, 2009. (ACM)

I-Hsuan Chen, Yen-Hao Hsieh and Soe-Tsyr Yuan, “A FCM-Based Approach to Expectation Management in Dynamic Resource-Bounded Service Context,” International Conference on Service Science and Innovation, Taipei, Taiwan, August 11-12, 2009.

Yen-Hao Hsieh and Soe-Tsyr Yuan “Exquisite Technology for Service Innovation Using Ubiquitous Exhibition Service System as Example,” 2009 INFORMS International Conference on Service Science, Hong Kong, August 6-8, 2009. (INFORMS)

Yen-Hao Hsieh and Soe-Tsyr Yuan “Using System Dynamics to Analyze Customer Experience Design,” 2009 International Conference on Service Science (ICSS 2009), Beijing, China, May 14-15, 2009.

Yen-Hao Hsieh, I-Hsuan Chen, Yu-Ting Lin, Hsiao-Chen Liu, Ruei-Lin Kuo and Soe-Tysr Yuan, “A Framework for Analyzing Customer Expectations within Service Science,” International Conference on Business and Information (BAI 2008), Seoul, Korea, July 7-9, 2008.

Jiann-Min Yang, Cheng-Yu Lai and Yen-Hao Hsieh, “A quantitative measurement mechanism for lyrics evaluation: A text mining approach,” International Conference on Business and Information (BAI 2007), Tokyo, Japan, July 11-13, 2007.

 

研究｜國科會研究計畫

MOST 107-2410-H-032-037 -探討 O2O 電子商務之顧客體驗、價值、關鍵成功因素影響：基於心流理論、創新擴散理論、鑽石模型的觀點

MOST 105-2410-H-032-056 -MY2 社群商務影響因素探討：整合品牌社群、社會影響理論與信任關係理論觀點、以及服務推薦系統建置與驗證

MOST 104-2410-H-032-047-顧客服務體驗之前因及影響模式建構與驗證

MOST 103-2410-H-032-038-建構服務系統內價值共創變異之模式

NSC 102-2410-H-032-056-基於服務主導邏輯建置情感運算技術之服務補救決策支援系統

NSC 101-2410-H-032-013-應用系統思考觀點建構服務創新衡量模式：以中小企業為例

NSC 99-2410-H-041-012-建構服務創新、價值共創之體驗式服務補救機制

 

研究｜大專學生研究計畫

鄭翊婷，111學年度，以VAB模型來探討樂齡族群對政治人物網紅化的態度及行為，111-2813-C-150-009-H

黃俞臻，109學年度，基於情感分析技術辨識顧客評論以建置智慧化服務補救系統，109-2813-C-150-020-H

丁于晏，108學年度，應用意見探勘分析顧客輪廓之精準行銷系統設計與建置，108-2813-C-032-040-H

 

服務｜期刊審稿委員

Information Systems Frontiers【SCI】

Journal of Hospitality & Tourism Research【SSCI】

Electronic Commerce Research and Applications【SSCI】